There is no "back to normal"



The new normal is a resilient and inclusive corporate sustainability.

Any corporate strategy developed over the next five years will actually be a sustainability strategy, integrating ESG into business decision making and with leaders considering all stakeholders.

Corporate sustainability strategy
ESG transparency and sustainability materiality


The trends and the expected societal context are:

  • Recognition for authentic company purpose

  • ESG performance transparency

  • Increasing investors caution on sustainability materiality

  • Brand premium for those doing well by being good

  • Amplified consumer activism (Gen Z)

  • Climate change impacts collective mitigation efforts


Despite a massive inflow on ESG funds investments in 2020, the world of ESG investing is not all rosy:

  • Complex nature of ESG investors choices

  • Sometimes contradictory and flawed rating systems

  • Fears of “greenwashing”

  • Reporting traps

ESG investments, rating systems


For companies, the best preparation is to have their Sustainability Strategy designed and embedded into their core business.

We support companies in this journey.

Embedded Sustainability, reporting trap

Addressing the 3 Reporting traps

  • Evolving from "reporting on impacts" to "how to create value"

  • Adapting from voluminous reports to Less is More

  • Going from "detached from purpose and strategy" to embedded sustainability

Avoiding “greenwashing” syndrome

  • Real benchmark and transparency

  • Identify the company purpose

  • Implementing with authenticity

Green washing, transparency, purpose, authenticity
ESG Analysis, Materiality, Strategy, Portfolio Sustainability Assessment

Integrating processes

  • ESG Analysis (Materiality, Benchmark),

  • Strategy (Purpose => Direction => Speed => Value creation)

  • Implementation (Change Management, Portfolio Sustainability Assessments)

Our services


  • Strategic Analysis: Forward looking materiality prioritized on issues that have strategic and financial impacts on -and can be influenced by- the company. Mapping of positioning within the UN Sustainable Development Goals and relevant ESG benchmarks.

  • Strategic Plan: Designed to create value by focusing on new competitive edge through differentiation from ESG activities standardization (Minimizing too general sustainability benchmarks and diluted “best practices”)

  • Strategy Implementation: Not only helping to develop a purpose and a sense of belonging within the organization but as well building measurable performance indicators for stakeholders (among which investors) that demonstrate the company has the strategy and the capabilities to deliver strong ESG performance over time.

  • Our new website for ESG coherent strategy and narrative is now online.

We would be delighted to assist you in your journey.

Do not hesitate to contact us at or by using our contact form, here.